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  • Why Branding is Crucial for Social Media Marketing

    Why Branding is Crucial for Social Media Marketing

    Image sources: Wikimedia Commons, Pixabay Could you name all three of the images above? If you said yes, then these companies have done a successful job with their branding.

    Brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

    American Marketing Association
    Wonder why you knew those logos without thinking twice? Branding. It's an important part of any marketing strategy. You need a way to differentiate yourself from your competition and others in the marketplace. Social media is no different. Every social profile that a business creates must have the same brand identity for consistency. Having the Golden Arches everywhere identifies the fast-food brand and allows individuals to find them more easily. So why is it crucial for social media marketing? Your customers are actively seeking you. Yes, they may find your website easily, but there may be other businesses online that have the same or similar name. Using the same branding you already use offline will help your customers find you online. It creates fluidity between your online… Read More »

The website, Facebook page, blog, and Twitter feed are no longer add-ons to a business’s communication budget. They should be central to its marketing strategy and used in coordination with other marketing efforts.

Richard Branson, Virgin Group

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